Does this sound familiar:
Without clarity and purpose in your marketing approach you end up frustrated and feeling like you have to take on any and all clients and services that come your way for any price.
The idea of putting yourself out there to find and attract quality bookkeeping clients feels intimidating and overwhelming and makes you want to hide in a corner.
You may view yourself as introverted and fear talking to new people or feel insecure about how they will perceive you.
You lack the training or the “right” words and language to know how to effectively communicate what you do.
You are uncomfortable with confrontation and are timid asking for what you’re worth.
You compete for clients based on your ability to provide “accurate”, “speedy”, or “cheap” services and lack differentiation from other bookkeepers.
You are a people pleaser and have trouble saying "no" to the wrong clients.
You are frustrated that clients treat you like an employee rather than a capable professional.
You are tired of cheap clients and "tire kickers" wasting your time and wish you could work with clients who recognize your value.
✔ Overcome the negative self-talk and gain clarity and confidence into who you are and what you do.
✔ Tap into your ability to differentiate yourself from other bookkeepers with a marketing message as unique as you are.
✔ Identify and attract the clients you want to work with, who value and respect you.
✔ Tackle your fears and insecurities to find your greater purpose and transform your business.
✔ Discover a profitable niche that perfectly suits you and allows you to shine your brightest.
✔ Create unique connections with ideal clients who feel like they already know you and are convinced that you are the only one who can help them.
✔ Effectively communicate your value and make it simple for your ideal client to say “yes” to you.
Gain clarity into who you are, what you do and who you do it for.
Create effective social media profiles that attract the clients you want to work with.
Understand how you create value for ideal clients and communicate that value.
Attract qualified prospects so they can take the next step toward becoming your client.
Understand the journey to finding and refining your niche.
Put together a content marketing strategy to amplify your message and reach your ideal client.
Make effective YouTube videos to attract qualified leads.
If you are struggling to find quality clients, then this course will guide you through crafting a concise marketing message so you can let your inner sparkle shine through to attract ideal clients.
If you are ready to take control of your marketing strategy and effectively amplify your message, this course will teach you the exact tools to use and provide examples and demonstrations to set you up for success.
If you are ready to grow your bookkeeping business with the right clients, you’ll find the inspiration, direction, tools and resources in this course to do just that!
Through this course you’ll realize that you have everything in you to reach your highest potential and the only things holding you back are your own fear, doubt and distractions.
You’ll see that you don't have to be like anyone else. You can give up on being perfect and instead be the best version of yourself.
It’s your time to shine!
Be so unique they can't ignore you.
About this course | Navigating the course content
Copyright and information about the course resources and forms provided - please read
The 5MB Academy for Virtual Bookkeepers and Accountants (and 10% discount code)
0-0 Section 0 - PDF of video lesson
0-1 Welcome to Market Like An Extrovert
0-2 Join the exclusive FaceBook Community for students of this course
Introduction: workbook
1-0 Section 1 - PDF of video lessons
1-1 Introduction | What is marketing?
1-2 What does being an introvert really mean?
1-3 Your money mindset
1-4 Who you are
1-5 Dealing with fear and self-limiting thoughts
Section 1 workbook
2-0 Section 2 - PDF of video lessons
2-1 Introduction | What is brand?
2-2 Crafting your image
2-3 Your About Me section
2-4 Brand colors and images
2-5 Your business name
2-6 Pulling it all together
2-7 Accounting industry brands I like
Section 2 workbook
3-0 Section 3 - PDF of video lessons
3-1 Introduction | Common misconceptions about value
3-2 Sources of real client value
3-3 The value scale
3-4 Communicating value effectively
Section 3 workbook
4-0 Section 4 - PDF of video lessons
4-1 Who is an ideal client | Describing your ideal client
4-2 Finding your ideal client
4-3 Your ideal client's biggest needs
4-4 Your ideal client's language
4-5 Resource - Common needs by industry
Section 4 workbook
5-0 Section 5 - PDF of video lessons
5-1 What is a niche?
5-2 The niche journey
5-3 Finding a niche
5-4 Researching your niche
5-5 Profitable niche ideas
5-6 Niche bookkeepers and accountants
Section 5 workbook
6-0 Section 6 - PDF of video lessons
6-1 Introduction - the 3 C's of amplifying your message
6-2 Key components of your marketing message
6-3 The "I help" formula | the key to getting your message across
6-4 Where to amplify your marketing message
6-5 How to amplify your message
6-6 Facebook
6-7 Facebook groups
6-8 LinkedIn
6-9 Google Business Profile
6-10 Your website
6-11 QuickBooks Find A ProAdvisor Listing
6-12 App partner directories
6-13 Instagram
6-14 Freelancer sites
6-15 Final words of wisdom
Section 6 workbook
7-0 Section 7 - PDF of video lessons
7-1 The call to action
7-2 The discovery call
7-3 Using a scheduling app
7-4 The discovery call workflow
7-5 Asking for the sale
7-6 Resource: Examples of calls to action
Section 7 workbook
8-0 Section 8 - PDF of video lessons
8-1 Content marketing | My journey
8-2 Content planning
8-3 Generating content marketing ideas
8-4 Content marketing workflow
8-5 Save time by repurposing content
8-6 Using Canva for easy images
8-7 Your free resource (lead magnet)
8-8A Resource - Sample lead magnet - QBO Banking Transactions Cheat Sheet
8-8B Resource - Sample lead magnet - The most important QBO reports
8-8C Resource - Sample lead magnet - Understanding Forms 1099-NEC and W-9
Section 8 workbook
9-0 Section 9 - PDF of video lessons
9-1 Effectiveness of making YouTube videos | Common objections to making videos
9-2 Tech and equipment stack to make videos
9-3 Parts of a YouTube video
9-4 The essentials of recording your video
9-5 Video editing and production workflow
9-6 Filmora editing software walk-thru
9-7 Filmora editing basic tutorial
9-8 Resource: Video planning worksheet (PDF)
Section 9 workbook
This course great for you in any stage of building your business. The earlier the better, so you can set a solid foundation with clarity and focus.
Absolutely! This course is not tied to using any specific accounting platform.
When you sign up you get immediate access to all lessons and you can do the lessons at your own pace. You have lifetime access to the course and all the material, so there is no need to worry if you have to take it slowly.
The strategies taught in this course apply to bookkeepers worldwide. You do not have to be based in the US to implement this 3-step marketing system. Any recommended apps and tools can be found and used anywhere.
Yes! And you get access to all the lessons as soon as you purchase the course.
Due to the massive value and resources provided in this course, we do not provide a money back guarantee. If you are unsatisfied with this course, contact us in the first 30 days and we will discuss your specific circumstances and agree upon a mutually beneficial resolution.
It sure does! English captions are included on each video in the course.
You will receive instant access to all course lessons upon purchase
$845.00
One payment
3 payments of $285
pay over 3 months
